Gucci official website gets more visitors by innovative digital marketing

According to the American women’s wear daily news, SimilarWeb, a data company specializing in website traffic of luxury luxury retailers, revealed in its latest report that Gucci’s official website visited 4 million 700 thousand times in December last year, which is 2.5 times the amount of 1 million 900 thousand visits in December 2016. At the same time, the average page number of Gucci visitors was 7.1 pages last year, up from 3.9 pages in 2016. Thanks to Gucci’s nearly once – A – month digital creative marketing campaign, it was named the world’s most influential luxury brand last year.

As of the third quarter of last year, Gucci sales revenue soared 49.4%, recorded 1 billion 550 million euros, Hermes again more than 1 billion 337 million euros for the 7 consecutive quarter outperformed the luxury industry. Driven by the strong performance of Gucci, the total sales of the parent company’s Open Cloud group increased 23.2% to 3 billion 920 million euros compared with the same period, and the income of the group’s luxury sector increased by 32.3% over the same period last year.

Last October, Gucci left the Hermes, held at the London College of fashion Open Cloud sustainable development seminar, Gucci CEO Marco Bizzarri announced that Gucci joined the international fur and zero alliance, a commitment from the 2018 spring and summer series began to no longer use animal fur. After the news came out, it was affirmed by a large number of consumers that they would buy Gucci products.

Last December, Gucci released a brand new brand of Ace fluffy shoes. It also launched four Logo products as printed designs, including waist bags, drawstring knapsack and two sizes zipper bags. There are three colors of black and Rhizoma Bletillae pink. After the announcement, it was once a hot topic in the industry. The analysis points out that Gucci’s Ace fluffy shoes may be the last leather sheet of the brand.